Semrush- Get measurable results from online marketing

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.

Pros of using Semrush

• It’s generally easy to use.
• Domain analysis is particularly easy to perform with Semrush — you get everything you need to see in one place, laid out clearly.
• Although it provides a large quantity of data, Semrush’s interface is laid out in a logical fashion; and graphs and data visualisations make it easy to understand the metrics provided.
• Semrush’s link building functionality, which features CRM-style features to help you with outreach, is superb.
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• Its site auditing feature gives you an easy-to-follow set of instructions on how to make concrete improvements to the technical SEO and on-page SEO aspects of your site.
• In addition to organic search data, Semrush provides you with a lot of PPC data too.
• By comparison to its competitors, Semrush is very generous when it comes to the number of reports you can pull in one day.
• Three channels of support are available – phone, chat and email. This is more comprehensive than competitors Moz and Ahrefs.
• A 14-day free trial is available, which compares positively with some competitors.

Cons of using Semrush

• It only provides data for one search engine, Google — some competing tools, notably Ahrefs, provide data from quite a few others.
• Semrush plans only come with one user account — and buying additional seats is expensive.
• Some key features are only available as part of ‘projects’ — and Semrush limits the number of projects you can run concurrently.
• Some competitive analysis features cost an additional $200 per month extra.
• It’s not as easy to carry out broken link building on Semrush as it should be.
• The free trial, whilst helpful, requires that you enter your credit card details before you can access it.
• Because the Semrush interface is not ‘responsive’, it’s hard to use the tool on a mobile device.

Conclusion-

Semrush is a really solid SEO tool that gives you all the key data you’ll need for a successful SEO project. For me, its standout features are its link building and site auditing tools — the former gives you an excellent ‘CRM’ style method of building backlinks and the latter gives you a super-easy checklist of ways that you can improve your technical and on-page SEO.