The 20 most popular makeup and beauty products you can get at Walmart


Here at Reviewed, we love a good cult-favorite beauty product—and Walmart is full of them. We did the legwork and found out that with a huge selection of affordable makeup and beauty products, you can find some of your favorites so much cheaper at Walmart than the specialty stores you typically purchase them.

Better yet, the big box store also offers free shipping on orders over $35. Alternatively, you can pre-order all these things online for free in-store pickup, so you can skirt the stress of shopping in-person but get your hands on those beauty buys the very same day. These are the 20 best makeup and beauty products at Walmart to add to your cart right now:

1. The skin cleanser your mom (and derm) rave about

Cetaphil Gentle Skin Cleanser

Credit: Cetaphil
The face wash for everyone.

There’s a reason you see Cetaphil in nearly every home. This cleanser is gentle, inexpensive, and it works. In fact, Cetaphil is so popular that it’s amassed more than 10,000 reviews on Walmart’s site. Reviewers say that it works well on sensitive skin and cleanses without leaving skin feeling greasy. Heck, even Kim Kardashian’s dermatologist recommends it because it’s so universally gentle on skin.

Get Cetaphil Gentle Skin Cleanser for $21.85

2. The best dry shampoo money can buy

Credit: Pocket Adjust / Jackson Ruckar
Make your washes last longer.

I get it: There are some days when you don’t have the time to (or frankly want to) wash your hair. Dry shampoo is perfect for these days, and Walmart shoppers love this dry shampoo from Dove. Reviewers love the low price point and claim that it makes their hair look fuller. Dove Refresh + Care is our favorite dry shampoo, too—when we tested it, it made hair actually feel clean and not overly fragranced.

Get Dove Refresh + Care Dry Shampoo at Walmart for $4.88

3. A mascara nearly everyone has owned

Maybelline Great Lash Mascara

Credit: Maybelline
Possibly the most reliable mascara on the planet.

Fun fact: The first item of makeup I purchased was Maybelline Great Lash Mascara. At $5, was just in the budget of a middle schooler and it gave my lashes some nice color and length. Although it’s not the best mascara around, it’s still a staple in many makeup bags. Some reviewers say it’s the only mascara they’ve ever used because it’s inexpensive, doesn’t flake, and has been reliable for years.

Get Maybelline Great Lash Mascara for $4.44

4. An affordable highlighter to add serious glow

e.l.f. Baked Highlighter

Credit: e.l.f.
Add some shimmer with an affordable highlighter.

Highlighter is a must for any look. Applying a pearly highlighter to the bridge of the nose and cheekbones creates a nice glow that catches the light wonderfully. Shoppers love this bargain pick from e.l.f. because they claim it lasts most of the day and has plenty of shimmer. The best part? It’s only $4.

Get e.l.f. Baked Highlighter for $4

5. A beautyblender at a fraction of the cost

Real Techniques Miracle Complexion Makeup Blender Sponge

Credit: Real Techniques
A solution to those disposable makeup sponges.

Disposable makeup sponges like the much-loved beautyblender are essential for anyone who wants to seamlessly blend their foundation. The round shape is a game changer in terms of application compared to those foam wedges. You could spring for the $20 original at Sephora, but this one from Real Techniques is only $5, which is much easier to stomach considering it needs to be replaced every one to three months.

Get Real Techniques Miracle Complexion Makeup Blender Sponge for $4.72

6. The natural lip balm you’ve been using for years

Burt's Bees 100% Natural Moisturizing Lip Balm

Credit: Burt’s Bees
Never leave the house without a good chapstick.

You can never go wrong with a tried and true chapstick—like that iconic yellow tube of Burt’s Bees Lip Balm. The thick, waxy formula is made with just a few simple ingredients like beeswax, coconut and peppermint oils, which reviewers love for its minty, cooling sensation that’s so soothing to dry lips.

Get Burt’s Bees 100% Natural Moisturizing Lip Balm, 4 Tubes for $9.57

7. A moisturizing lotion with natural ingredients

Aveeno Daily Moisturizing Lotion with Oat for Dry Skin

Credit: Aveeno
Moisturize with this oat-based lotion.

Dry skin in the winter is the absolute worst. It’s itchy and painful and not great to look at. This much-loved moisturizer from Aveeno is formulated with oatmeal to help to soothe dry, sensitive skin and reviewers say it will keep skin moisturized for up to 24 hours. It’s also fragrance-free for those of us who are scent-sensitive.

Get Aveeno Daily Moisturizing Lotion with Oat for Dry Skin for $8.77

8. Easy-to-use witch hazel wipes

Dickinson's Witch Hazel Towelettes

Credit: Dickinson’s
Soothe irritated skin with these wipes

Witch hazel is an astringent known to soothe easily irritated skin and shrink pores. You can use cotton pads to apply it, but if you’re in a rush, Walmart shoppers suggest these wipes from Dickinson’s. Reviewers claim they’re easy to throw into a bag for trips and can be used as both a cleanser and toner for smooth, moisturized skin.

Get Dickinson’s Witch Hazel Towelettes for $11.87

9. A super moisturizing body wash by Dove

Dove Deep Moisture Body Wash Pump

Credit: Dove
A hydrating body wash that’s perfect for winter.

A good body wash can be hard to come by and if you don’t want to dry out your skin with a harsh, cheap brand, shoppers love this inexpensive pick by Dove. Reviewers love the new pump bottle design and say it leaves their skin feeling extra soft. Bonus: You can save a little more by stocking up with a 2-pack.

Get Dove Deep Moisture Body Wash Pump, 2-Pack for $17.88

10. An inexpensive hairspray to keep that ‘do in place

Tresemmé Extra Hold Hair Spray

Credit: Tresemmé
For hair that holds all day.

Trying to keep your updo or curls in place while on a budget? Try this hairspray from Tresemmé. It’s just $5, but reviewers say it kept their hair in place all day without leaving that crunchy or sticky feeling, which is why it’s a fan favorite for so many.

Get Tresemmé Extra Hold Hair Spray for $5.98

11. Our favorite budget liquid eyeliner

NYX Professional Makeup Matte Liquid Liner

Credit: Pocket Adjust / Jackson Ruckar
Eyeliner that will last the whole day.

There’s an art to applying liquid eyeliner. One wrong move and you’ve made your eyeliner too thick or smudged it beyond repair. Even worse, no matter what you do, some formulas won’t last throughout the day. This brush-in-pot eyeliner by NYX is the best eyeliner you can buy. It takes some finesse to apply, but with a steady hand, you can get a great look with insane lasting power—our tester slept in it and it didn’t budge.

Get NYX Professional Makeup Matte Liquid Liner for $6.99

12. A liquid lipstick that’s better than a Kylie Lip Kit

Wet n Wild Megalast Liquid Catsuit Lipstick

Credit: Pocket Adjust / Jackson Ruckar
The best liquid lipstick we’ve ever tested.

In the market for a new long wear lipstick? You can actually get the best liquid lipstick we’ve ever tested at Walmart. After extensive testing, we found that Wet n Wild lasts basically all day, doesn’t feel sticky on your lips, and comes in 20 shades to match any look. It works better than a Kylie Lip Kit and it’s a fraction of the cost.

Get Wet n Wild Megalast Liquid Catsuit Lipstick for $4.99

13. A replenishing face moisturizer with hyaluronic acid

Neutrogena Hydro Boost Water Gel

Credit: Neutrogena
Refresh dry skin in as little as two weeks.

This moisturizing gel from Neutrogena is unique because it applies lightly like a gel, but has the moisture-packed hydrating power of a cream. Reviewers love this gel since it makes skin look younger and hydrated, and some even saw results in two weeks. This stuff is popular at beauty stores like Ulta, but you can get it for a few dollars less at Walmart.

Get Neutrogena Hydro Boost Water Gel for $15.99

14. A multi-purpose micellar cleansing water

Garnier Skin Active Micellar Cleansing Water

Credit: Garnier
Remove makeup and more this with “magic” water.

Micellar cleansing water not only cleans your face, but it can also be used as a super effective makeup remover. It’s also fragrance-free and alcohol-free, which is nondrying and ideal for those with sensitive skin. Walmart shoppers swear that this product gets all of their makeup off without any aggressive scrubbing.

Get Garnier Skin Active Micellar Cleansing Water for $6.40

15. A charcoal face mask to vacuum out impurities

L'Oreal Paris Pure Clay Mask

Credit: L’Oreal
Finally, an affordable clay mask.

Luxury face masks can run you about $50 at stores like Sephora, but this one from L’Oreal uses charcoal to remove dirt from pores, tighten skin, and leave you glowing—and it only costs $10 at Walmart. There are five different formulas for everything from exfoliation to detoxification, depending on what you want. Reviewers say they felt a difference in just one use.

Get L’Oreal Paris Pure Clay Mask for $19.36

16. A mascara dupe for Too Faced’s Better Than Sex

L'Oreal Paris Voluminous Lash Paradise Mascara

Credit: L’Oreal
Replay your “Better Than Sex Mascara” with this dupe.

This L’Oreal mascara is less than $10, but scores of reviewers claim it works just as well as Too Faced’s Better Than Sex mascara. Users say that the hourglass wand shape makes their eyelashes long and full and the formula doesn’t clump, though it can be a little tricky to remove. Better stock up on that micellar water.

Get L’Oreal Paris Voluminous Lash Paradise Mascara for $8.99

17. A concealer to disguise dark spots and blemishes

Maybelline Instant Age Rewind Dark Circles Concealer

Credit: Maybelline
Brighten your eyes with this concealer.

Dark under-eye circles can be difficult to conceal, but Walmart shoppers swear that this concealer by Maybelline manages to do so as well as more expensive brands like Tarte. It’s formulated with goji berry, which claims to target the appearance of dark circles and puffiness, and has good coverage.

Get Maybelline Instant Age Rewind Dark Circles Concealer for $7.98

18. Cult-favorite makeup removing face wipes

Neutrogena Makeup Remover Cleansing Towelettes

Credit: Neutrogena
These wipes are perfect for traveling.

These are my personal favorite wipes for removing makeup: they’re the only ones that don’t irritate my eyes, and many reviewers agree. Buyers love these convenient makeup wipes because they’re affordable, easy to travel with, and super effective.

Get Neutrogena Makeup Remover Cleansing Towelettes for $4.47

19. A deep conditioner to repair hair’s moisture

Aussie 3 Minute Miracle Dry Hair Repair

Credit: Aussie
Have three minutes? Then you have time for this treatment.

Anyone with color-treated or curly hair should add some extra moisture to their hair care routine with this reparative conditioner from Aussie. In only three minutes (and $3), you can rejuvenate any dry, stringy hair thanks to hydrating, nourishing ingredients like avocado and jojoba oil.

Get Aussie 3-Minute Miracle Dry Hair Repair for $2.97

20. A moisturizing cream for all skin types

CeraVe Moisturizing Cream

Credit: CeraVe
Hydrate with this simple moisturizer.

Customers with all skin types swear by this moisturizer from CeraVe. They say it’s non-greasy and leaves their skin feeling soft and smooth, since it’s packed with hyaluronic acid to help retain skin’s natural moisture. This moisturizer doesn’t contain any fragrances, so it won’t irritate sensitive skin.

Get CeraVe Moisturizing Cream for $13.40

Share this article

Host Your Site on Wix

Create the website you want and get reliable, scalable and free web hosting to build your online presence. Web...


There are various elements of summer that make the season what it is. As much as we don’t like it, mosquitos are a staple...

Thrive theme- Create and customize your website at lightning speed

Is your website not generating as much income for your business as you expected - no matter how much time and money you spend...